Comfort food, translated into comfort mood
milk & friends is a collection of hypoallergenic home fragrances inspired by the world of milk and designed to give joy and comfort through smells that recall flavors and moments.
It was enough for Marcel Proust to dip a butter madeleine in tea to unleash an emotion that brought him back to his childhood and give rise to the entire cycle of "In search of lost time".
milk&friends was created to evoke the same sensations, to give joy and comfort through smells that recall flavors and moments.
The desire to create a home fragrances brand that is inspired by the world of milk and that stimulates happy memories came in 2015.
Those emotions that make you go back in time are what milk&friends is all about, a brand that combines the sensory sphere with hypoallergenic products for the love and well-being of even the little ones.
From the sweet notes of Risolatte, Dulche de Leche, Berry Cookie and Apricot Dunk all the way to the experiential scents of A Walk in the Vineyard and Under the Fig Tree.
Shop The Scents
The milk theme contributes to the brand name, milk, to which friends is added to expand the concept of milk to that of comfort food: nostalgic and sentimental foods that give a sense of pleasure to those who consume them.
The packaging is inspired by milk bottles of the past, made modern by a careful design operation. The colors refer to milky white and the chromatic tones of jams and biscuits.
milk&friends' fragrances are diffused into the air through fiber sticks that have the characteristic of gradually absorbing and diffusing the fragrance without the need to be flipped, to avoid getting your hands dirty.