Nostalgic and sentimental foods that create a sense of pleasure
The milk theme contributes to the brand’s name, Milk, to which the word Friends is added to expand the concept of milk to that of comfort food.
The packaging is inspired by milk bottles of the past, modernised by a careful design operation.
The colors refer to the white of the milk and the chromatic tones of the jams and biscuits.
Milk&Friends’ fragrances are diffused in the air through fiber sticks that gradually absorb and diffuse the fragrance without the need to be flipped, to avoid getting your hands dirty.
To reduce the risk of reactions, cosmetic companies have come up with products with formulas labeled "hypoallergenic."
But what does the term hypoallergenic mean?
It means that a product is designed to minimize the risk of causing allergic reactions.
In general, these products are designed to be gentler and free of certain irritants.